Magic Marketing Money!

Original artwork by my son, Christian. Happy Friday!   Have you ever heard the story of The Magic Penny?   There are several versions but mine is one where a little poor boy finds a penny.  The penny tells him (yes, money talks - are you listening?) that if the boy works and believes, he (the penny) would double everyday.   "What about candy?" asks the poor boy.   "Sure, I will buy you a couple of sticks of peppermint, but then what will you have?" replied the penny.   "You are right, I will give it a try," said the poor boy enthusiastically.  That day he found a store owner and swept off his sidewalk to do a good deed.   "Thank you young man...here is a penny for your effort."   The penny winked at the young boy who was now holding 2 pennies and said, "Continue to work...and believe...and I will continue to double".   The story follows the poor boy each day as he works and believes.  Each day his previous days amount doubles...at the end of 30 days he has over   $5,368,709.12   Get out your calculator...it works!   "Compound interest is the most powerful force in the universe." - Albert Einstein   How does this relate to marketing?     If you work and believe, the pennies you put into a modest marketing campaign could grow to thousands, millions...even billions of dollars.  Ask the once poor boys (and girls) like Jeff Bezos - Amazon or Sara Blakely - Spanx.    They worked and they believed and they put all they had into marketing something they believed in.  Do you have to take it that extreme?   No, but you do have to do something.  Another Albert Einstein quote (you probably didn't know this was him!);   "Insanity: doing the same thing over and over again and expecting different results".      Remember our commitment from the end of yesterday's crumb?   1.  That you will spend on marketing. 2.  How much you will spend on marketing. 3.  That you will stay committed to marketing.   Take the next $100 you earn (or find!) and work and believe and put it to work marketing.  If you close one sale from that activity that generates $500, then you have made a 400% return!   Take that $500 dollars and generate 5 sales...now you have a $2,000 profit...another 400% return!   Finally, take that $2,500 dollars and do a broader marketing campaign.  Done correctly and consistently, with a lot of work and belief, that would generate another 400% return of $10,000 profit!   Yes, I could take you through the math but that would take the "magic" out of   Magical Marketing Money!   Until Monday, I wish you Money, Power, Success!