A Few Of My Favorite Things!
Happy Friday
and
Independence Day!
I will make this quick but it fit in so nicely to the last few days and the theme of canvassing I had to share...you didn't really think you would get a break did you?
I was coming out of a store today and a young man came up to me with a flyer in his hand. I had seen him approach two other people and they had waved him off.
I got ready to do the same when he said, "You look like a golfer...what's your handicap?"
I said, "I don't disclose such information".
"Would you be willing to play a round of golf for a for a good cause?"
What I didn't tell him is that I would play a round of golf for any cause!
He gave me a flyer, shook my hand and said, "I hope to see you there!"
He was courteous, short, sweet and to the point. I am also a golf junkie so the sale was easy. When supply meets demand...a sales is made...but only if you ask!
Try canvassing...
IT WORKS!
Twenty minutes later, as I am getting gas, another young man walks up to me and asks me, "What do you think of when you think of the 4th of July?"
I said, "Freedom and Independence" in a short tone.
Unfazed, he then asked, "What else do you think of?"
I was about to end the conversation, abruptly, when he said, "Hotdogs...right?"
Before I could say anything else, "We are giving hotdogs away all day on the 4th...bring this flyer and the dogs are on us!"
As he walked to the next person, I looked at the flyer and remembered it is a place my kids have gone before and they said the hotdogs were tasty. Sure the "free promotion" is likely going to be followed by an "upsale" but who doesn't love a good dog?
So count me in! After the Peachtree Road Race with 60k of my closest friends, I will deserve a fully dressed dog...or two!
Ok, more real life examples to show that canvassing works.
Two spontaneous meetings that compelled me to do something I was not thinking of doing in the moment. That is the point of canvassing...finding people who don't know they need what you have. The live interaction is the "spark" the prompts them to act on the newly realized desire.
In both of these cases, the last thing on my mind was golf and hot dogs. I initially rejected the opening but with a good attitude and a little skill, I was converted into a customer. It didn't hurt that golf and hotdogs are...
A Few of My Favorite Things!
Until Monday...I wish you Money, Power, Success!
Have a great weekend!
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