Yes, I know that in a chamber vote those that are opposed are supposed to say "no", but today, if you are opposed in any way...I want you to say with excitement,
"AYE!"
Yes, I want you to say "yes" to Opposition.
Opposition.
We all face it. It comes in so many forms and usually at an "inopportune" time. Of course, there is never a good time for opposition, until you understand that without it...no progress can be made.
A few examples;
Friction is simply opposition. It "pushes against" your desire to move forward, but with effort and energy, you put one foot in front of the other and propel forward. Don't think you need the opposition of friction? Try walking on ice!
Getting into a fight is facing opposition. Remember Opie Taylor agonizing over a bully that was going to beat him up? The moment of truth comes and the opposition gives sweet little Opie a black eye, but getting over his fear is a victory. How does Floyd Mayweather view a black eye? Through diamond studded sunglasses...he can't wait for his next 100 million dollar opposition!
An objection during a sale is opposition. A need has been established, a solution has been proposed, and the prospect still has concerns to be addressed. Studies conducted by behaviorial scientist, Neil Rackham of SPIN selling fame, show that 3-5 objections are necessary to make a major sale. In fact, without them, the sale does not close...you need the opposition of objections!
What are you facing today that is daunting or haunting you? When I talk to sales people (and people in general) we tend to discuss the problems...the challenges...the opposition.
"The leads are not good."
"No one wants an appointment."
"Compliance and regulations make it hard to be successful."
I always try to "convert" their thoughts about the opposition into optimism. I tell them that opposition means opportunity. If something were easy, then everyone would be doing it. Opposition is the "filter" that weeds out those that are not serious about success or achievement... it works all too well.
My science training tells me about opposing forces. Newton's 3rd law states, "That for every reaction there is an equal and opposite reaction".
What does that mean? It means when you are facing opposition, you have to fight back. You have to meet "fire with fire" and give the opposition and equal and opposite reaction.
Brandon, I am no scientist like you, but if I meet a force with the same force, won't they just cancel each other out? Not quite. There is another law...Conservation of Energy. It says that energy is not created or destroyed but can be conserved/transferred over time. It stores up as potential energy through the process, but releases as kinetic energy in the fight. What does that mean? When you use your energy to fight opposition, it converts into a higher level of experience, knowledge and then success. You may not immediately see your energy "convert" into money (yes, that is still the goal!), but as enough energy is transferred...it will. That means that the energy used in the no show or "be-back" of today will convert into the sale of tomorrow. It means that the energy used for the 100 telemarketing calls you make today, will convert into the clients of next week. The energy used to walk those 2 miles today will convert into lost pounds on Friday! It doesn't matter what kind of opposition you face today...you are more than equipped to face it, overcome it, and win! Just ask David. Without Goliath, he would still be tending sheep. It's hard to ascend to any great level of success if you need everything to be smooth and easy. So next time you are opposed...Say "AYE"!
Until Tomorrow, I wish you Money, Power, Success!
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Join Brandon L Clay, the voice of the sales revolution and author of the best selling Sales Crumbs Trilogy as he provides daily "crumbs" of sales inspiration and instruction. If you are new to sales or already a seasoned professional, you will find his insights indispensable and will quickly become a part of your daily routine. For more, you can visit www.brandonlclay.com or buy his books on Amazon.
Tuesday, July 29, 2014
All Opposed...Say "AYE"!
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