The Profit Genie!

Making Money.   Fun...isn't it!   If we found a old lamp with a Sales Genie (ok, bad pun!) in it and he only granted one wish most of us would ask to close more sales...make more money.   Admit it...making money is the highlight of your day.  That doesn't make you greedy or commission hungry...it makes you human like the rest of us (majority of us anyway!).   What about Profit?   That is an entirely different thing.   Making money makes you a sales person...making profit makes you a business owner!   There is something I tell sales people everywhere I go,   "Stop being production-minded and start running a business."    Brandon, you are splitting hairs.  Not really...have you seen my hairline?    Certainly, making money (production) is evidence that you are working effectively.  It is the basic building block of any business - revenue.  Profit is what you have left after all the expenses have been deducted from the revenue.   Do you have anything left each month, each quarter...each year?   If you produce $10,000 in revenue each month but your business/household expenses equal $10,000 you have to "start over" next month with $10,000 looming over you.  You cant invest in new ideas or business strategies to grow your revenue.  You are not running a business...you are producing.   What happens if next month you only produce $9,000?  You get the picture!   What if you generate $12,500 in revenue and your business/household expenses are $10,000?   Ahhh...can you say profit?   There are only 3 ways to get off of the production hamster wheel;  1. Make more revenue 2. Lower the expenses 3. Or do both!   The last few days, we reviewed what is required of a leader to run a business or a team.  Sure, all of that is part of the foundation of running a great business, but a truly great business has profit.  The next few of days, we will look at the simple ways you can convert your production factory into a business system.    A few questions that I want you to ponder today;   Are you running a business or producing?   Do you have anything left to consider profit?  If not, why not?   Can you reach your business and personal goals this way?   Matters not what the answers are...I am simply trying to mentally prepare you for the next time you run into...    The Profit Genie!   Until tomorrow, I wish you Money, Power, Success!