Take A Chance!

 

Happy Friday!   Some of you read this Daily Sales Crumb...well, daily.   Others open 1 or 2 a week (didnt think I could see you, huh?) and others not at all.   That's all ok.  This is real life.   As I sit here each time to write them I only think of one thing...service.  How can I serve this great profession?  How can I encourage someone to keep going?  How can I help instruct people to a higher level of success?    So 5 days a week I take a chance and hit the send button.  Fingers crossed.   EVERYDAY I get a few shout outs to let me know that the message that day hit home in some way.   That makes it worth it!  I am willing to take the chance of communication to reap the harvest of service.   Think of your business, product and your clients.  What types of ongoing communication create synergy for greater client satisfacation?      Here are my Top 10 Ways to Stay In Touch with Clients #6 - Hold Education Sessions - Depending on your industry and product, your current clients might benefit from additional education.  If you are in insurance or financial services, the list of topics is endless.  These meetings are not designed to be sales events, but set you up as a trusted advisor.  That will help you generate more business! #7 - Connect with Social Media - Ok, so your clients probably shouldn't be friending you on Facebook, but they can follow your business and "like" it.  There has been much hype over social media, but used effectively, you can reach out to clients in innovative ways.  Of course, make sure to keep these outreaches strictly business! #8 - Video Messages - YouTube and Vimeo and other services make it possible for anyone to present relevant information to a worldwide audience.  You can make a message or series of messages that provide greater insight into your products and your services.  You can even create your own channel that your clients can watch and refer people to.  Also helps establish higher credibility. #9 - Emails - We all get more emails that we can read each day.  You could use form emails to send to your entire client base, but a personal email is more effective.  You could send a "thinking of you" email that contains n interesting article.  You can also send new product information that attaches all the company bells and whistles to make it compelling and interesting. #10 Conduct a Survey - Do you really want to know what your clients think or what they want?  You should.  That is the key to determining how to get them to buy more or refer more people to you.  There are several online survey platforms that will allow you to send a simple, short survey and even offer an incentive for their feedback! As you stay in contact with your clients, not everthing you do will be a hit.  Some things will miss.  You have to be consistent and your motive has to be service in order to have that occassional interaction that warrants a "shoutout".  It is worth it...so    Take a chance! Until Monday, I wish you Money, Power, Success!