I've Got "To Be"...Me!

In a sales transaction, there is really only one thing you have control over...you!

The product is largely out of your hands. The price, the features, the quality and other core attributes. However, you do control how you present it!

Your clients are certainly out of your control - their moods, their ability to understand the value and buy. However, you do control how you present to them!

James Allen in his book The Eight Pillars of Prosperity lists the following as dominant characteristics of success; Energy, Economy, Integrity, System, Sympathy, Sincerity, and Impartiality, and Self-Reliance.

Note: Only Economy and System are process driven elements that are "out of your control". All the others are individual elements of your personality and character - things you have absolute control over!

According to Allen, the things that matter most are the unseen yet constantly demonstrated elements of our character...which has great bearing on our reputation.

In sales, reputation is everything!

What if you are not fully confident in your ability to sell your product?

Then exhibit the elements of character that Allen outlines, authentically. You can't fake the funk! Your opportunities will soar in spite of your lack of skill with the product. You will get that skill over time but exhibit excellence all the time!

What if you are not always in the mood to "turn it on" for clients?

Yes, we all have a tendency to be extreme poles of ourselves - depending on mood and circumstances. We see this in little children, exhibiting behaviors of generosity one moment and then stinginess the next.

This fickleness in human nature proves that high moral character is an established trait and is under our control. As with any skill under development, it will take will power to control contrary thoughts (thus actions) but over time will go from "second nature to first nature".

Then you are in a state of "being".

That is the key to excellence - every client, every opportunity, every time - not to try, not to force, but simply...

"to be!"

When you get Brandon L Clay, you get the best I have to offer...each time...because I've Got "To Be"...Me!  Yes, I make this look easy!

What do we get when we get you?

You should spend most of your time working on you...developing you, and becoming the best you possible. That alone will increase your sales effectiveness!

Until tomorrow, I wish you Money, Power, Success!