Everyone can influence somebody.
A good testimony can sell a bad product...remember Suzanne Somers and the Thigh Master?
Peer pressure can make a child stick his tongue on a cold flag pole... remember The Christmas Story?
A happy client can give all their family, friends and colleagues a case of the "you flu"!
In the world of sales, there is nothing as sweet as a referral.
It signifies the highest level of client satisfaction with the process and the product, but more importantly...the person - you! Don't discount these three things coming together to produce the Holy Grail of Sales - referrals.
Have you ever had a client give a referral the company's 1-800 number and not to you directly? They enjoyed the product but probably didn't consider you (the person) influential in the process.
"OUCH!" (That is the sound of you losing money!)
For some reason, sales people are reluctant to ask for referrals. At some level, they are not certain they actually influenced the process or the product.
That really means the product sold itself...making you an order taker...a clerk...right?
"OUCH!" (That is the sound of you losing dignity!)
The key to getting referrals is setting the stage for them. From a previous Sales Crumb, if there is a need/desire, chemistry, and you are being authentic then everything is present to provide an avenue for you to give your clients the "you flu".
You have to make the product "come to life", you have to make the process enjoyable, and you have to influence them today...and tomorrow.
When they think of you, they should want to give the "you flu" to everyone that needs what you did for them.
"OUCH!" (That one is the sound of them getting their "you flu" shot!)
Get them vaccinated and ready to tell the world who you are, what you do, and how well you do it...
The "You Flu" is contagious!!!
Until tomorrow, I wish you Money, Power, Success!
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