Join the SWOT Team!

Happy Friday!

 

Yesterday, I told you Never Give UpI 

 

You are taking my advice...right?

 

The best things in life are worth fighting for and you are more than well equipped!

 

Now we need to work on your tools for the battles you will face now that you have decided to continue fighting (or fighting at a higher level!).

 

If Arnold Schwarzenegger in "Commando" takes inventory of his arsenal of weapons before he takes on his adversary....

 

If Captain Kirk always asks Scottie how much power are in the auxiliary engines before firing his photon torpedoes at the Klingons... 

 

If Barney Fife checks his front shirt pocket for his one bullet...

 

Then you should know what you are working with!

 

The most powerful thing you can do when trying to reach a goal is to take inventory.

 

Over the next few Daily Crumbs I want us to take inventory...not of products or clients...but of you!

 

I want you to join the SWOT team!

 

In the business world, this inventory is called a SWOT Analysis.  It is an acronym for Strengths, Weaknesses, Opportunities and Threats. 

 

This exercise is not designed to be an assessment of why you can't do something....it is designed to reveal what you have, what you need and what is in the way to reaching your goals.

 

I have done many of these exercises in classroom environments and people hone in on Weaknesses and Threats.  Certainly, we have to be mindful of areas that are challenging, but with your Strengths and Opportunities you will identify how to compensate for Weaknesses and Threats.

 

You will have a clearer picture of how to succeed.  So we will dive in deeply over the next few days, but today, I want you to think broadly about your business...your objectives, strategies and tactics you are engaging currently. 

 

 If you are hitting the mark...congratulations!

 

If you are falling short, the SWOT analysis can help you Expand areas of Strengths and Opportunities and Evolve the challenges of Weakness and Threats.

 

We are after the ONE thing you can improve now to meet your goals and objectives...let's go deeper looking for it...

 

I know it is here somewhere!

 

Until tomorrow, I wish you Money, Power, Success!