The Gospel!

What was waiting for you when you got to the office today?

Leads? I hope so. Was it your turn to get some?

A note to meet the sales manager to discuss last week's production...or lack of?

I don't mean to get you upset so early in the week, but I also want you to know this could be the last Monday you have to "face the music" or wait for the lead rotation handout!

What if you came to the office today and had 5 voice messages from clients?...

With repeat business? With Referrals?

Ok, let's start over...

HAPPY MONDAY!

That is exactly what it would be if you had repeat business and referral opportunities meeting you at your desk each day...

If you became a cultivator...not just a producer.

I understand that everyone in sales has to start as a producer in the Effort Phase of their career. A producer has to pay their dues. If they are on the leaderboard, they are paying dues successfully. I applaud them!

I can tell you that producing is hard (duh!)...it requires daily grit and determination as you have to dig deep to mine new opportunities.

What happens to producers that don't transition to cultivators?

They burnout.

Do you know the symptoms of burnout? Here are a few;

• Getting up every few minutes, taking more breaks from cold-calling.
• Pre-judging the leads and giving half-hearted sales presentations due to a "what's the use" syndrome.
• Calling in "sick" and staying in the bed rather than working!

To break out of the producer level to cultivator status there is a foundational concept you must receive as "The Gospel";

Secret #2 - Turn new business clients into raving fans.

Convert clients into people who see you as a Trusted Advisor and who will only buy relevant products from you.   They will refer everyone they know to you.

A producer who operates with a high level of integrity and provides superior value to his clients, will become a cultivator with more repeat business and referrals...in due time."

Burnout?

Not a cultivator! Why? They spend most of their time presenting solutions to a ready, trusting audience versus "hunting" for someone to pitch?

My brothers and sisters, receive the gospel, become a cultivator and change your life once and for all!

Until tomorrow, I wish you Money, Power, Success!