Do You Really Care?

Yesterday's Sales Crumb made it clear...in its essence, sales is sharing. We share time, energy, and resources hoping for an good outcome. No guarantees, only a possibility. We increase that possibility based on our approach...how we share.

Sales is also caring. You have to care about your clients. You have to care that they get what they truly need/desire. You have to care about them more than you care about the outcome and how it impacts you.

Remember: The Mission before the Commission!

So it goes back to the quote I have heard 1,000 times (only a slight exaggeration!) and I am sure you have as well. Whether your old school sales training or your grand-parents...

"No one cares how much you know, until they know how much you care"

Theodore Roosevelt

Darn cliché is still right...putting yesterday's Sales Crumbs and today's together -

How you share shows how you care!

Remember my sisters and the candy story from yesterday? At the most generous times they would hand me the bag of candy and say "Reach in and take what you like".

Stunning!

That type of sharing demonstrates the generosity of the giver but also requires the right intention of the receiver. It shows the giver cares about the needs/desires of the receiver and is willing to "let it all hang out". That process requires trust - that process creates a relationship!

In sales, what is the ultimate approach to sharing and caring?

Let them take what they want/need/desire - it is a process of uncovering, discovering the clients preferred delivery style, and guiding them to "take what they need" from the bag of your solutions and products.  All the while using your Authentic Sales Voice and genuinely caring.

Chemistry and rapport can start that process, but only when you share and care can you close the deal.

Do you really care?

Then show them!

Until tomorrow, I wish you Money, Power, Success!