In The Name Of The Law!

In dealing with rejection, we need to consult The Law of Averages. 

The Law is scientific. It is generally applied to response rates and close rates for predicting marketing and sales effectiveness. It is based on the Law of Large Numbers (millions of interactions) and presents anticipated outcomes with uncanny accuracy.

Do you monitor your various "averages"? 

Such as how many appointments you get out of 100 contacts?

How many demonstrations out of 20 appointments?

How many successful closes, etc.?

Many sales people don't measure their results and have a tendency to overstate their effectiveness proclaiming, "I am a top closer" when they have no clue! 

Or they overstate their lack of effectiveness.  They have a defeatist "I am struggling" pathology, even when they are actually right in the sweet spot of the Law of Averages. 

You can’t monitor or manage what you don’t measure!

To leverage The Law of Averages, you must engage the Effort Phase.

Temporarily (thankfully!), this will set you up for more rejection....not by percentage but number as you increase your volume of outreach.

Increase your "odds" by prospecting more people.  Drop more direct mail to get The Law of Averages 1.25% response rate.  Use proper follow-up activity to attain the average close rate of your company and industry.

The higher volume will also help develop the necessary thick skin and oblivion mindset.  Paying your dues in the Effort Phase is the price of entry into the coveted Six Figure Club and more.

Over time, you will become excellent and exceed these averages.  You will become “extra” ordinary...”above” average… exceptional!!!

Give more effort and allow The Law of Averages to work in your favor and break you through to the next level.

Until tomorrow, I wish you Money, Power, Success!