The Company You Keep!

In this "what about me" world it is easy to forget that we owe the companies we represent an ROI (Return on Investment) for the opportunity they have given. We may not agree with all that happens within our company and its impact on the products we are there to represent, but we must continue to provide that return to the best of our ability...or move on.

Recognize that you are an extension of the company and it's (which means yours too!) products - you are the representative of their brand that transcends their commercials, positioning statements, and reputation in the marketplace. You are on the frontline!

I have worked for several companies in various industries. Yes, I have had varying degrees of love for the specific products, but I could always maintain that I loved sales. I always believed that I was doing good...almost in an evangelistic way. Helping people get the things they desired, or to solve pressing problems.

What do you owe the company you work for or represent?

The first and most basic thing you owe the company is to love the profession of selling and understand its nobility and power.


Do you love sales...do you believe it to be a noble profession?

Sales is about connection - linking a buyer with seller. The best ideas would not see the light of day if it weren't for professional sellers. From the most frivolous "fad" products that bring one hour of enjoyment to the mobile heart monitors that allow Grandma to go to her grandsons' baseball games. They all require a professional seller to demonstrate and distribute to the desiring and needing population.


Focus on the positive things that your product does for your clients, your company, and the greater economy that lives and breathes though the equations of supply/demand, and people's income (and outgo) - you are the life's blood of that system! Be Proud!


Give the company you keep the best you have each day and the return on investment will be 100-fold!


Until tomorrow, I wish you Money, Power, Success!