The Mission...then the Commission!

A stay at home mom needing extra income is afraid to sell her product. 

The recent college graduate on their first job, is scared stiff of prospecting to strangers. 

The wounded warrior facing being fired is now riddled with call reluctance and doesn't know how to proceed.. 

There are countless scenarios just like these, and I am sure you have your own of why sales seems so daunting...so hard.

 Why? 

I believe it is because most sales people have not created a Mission Statement.

Why are you here for your clients?

After looking at your life - your "what's why's and how's", we need to look at your audience - the people you want to serve. In Sales Crumbs from the Master's Table, the answer that Matt initially gave was not a bad one -

"I am here to provide high quality products, delivered with the highest level of

service, honesty, and professionalism."

That is what the client expects (buying ones anyway!).  Though in today's environment even the basics of professionalism are sorely lacking. If you raise your level of service and go the extra mile (when most won't go the first one!) you will quickly separate yourself into a rare class of sales professional.  The one that creates Raving Fans of their clients. What will help cut you from the herd of all others?

Being driven by a professional Mission Statement.

A properly crafted Mission Statement is the primary message you would want to convey to clients in a few words - your calling card above and beyond the message of your product. It is your core statement of service and the desired outcome of that service as a benefit to your clients.

What do they get when they get you?

Your mission statement becomes your "why" you do what you do...for your clients.  Your Mission Statement will propel you and sustain you in the hard times and wildly successful times.

Sales is a profession from which you never have to retire. I am fortunate enough to have several mentors and examples of sales stalwarts that are in their 70's and still going strong! They don't need the money...they are still in the throes of service - fulfilling their Mission Statement.

As long as your mission is still viable, you can still be valuable - long into your "golden years".  How many professions can you say that about? The only other one that comes to mind is golf! I am dreaming of the day when my age and score meet (probably about 85!)

Until tomorrow, I wish you Money, Power, Success!