Saturday, April 19, 2014

Can You Keep A Secret?

What is our obsession with the word "Secret"?
 
The Secret to a 7-Figure Income...attention getting...right?
 
"I will let you in on a secret"...that gets them listening E.F Hutton style.  Whether it's of the little or big variety...matters not!
 
The Secret - I have to admit...it's on my bookshelf!
 
"Secret...strong enough for a man, but made for a woman"...yes, I have used Natalie's in a pinch and they are right!
 
Put the word "secret" in anything and the allure increases.  It creates a mystique of something special, that only a few could know.  I have had publishers and book consultants tell me to use it in my titles, or at least in my synopsis.
 
I refused.
 
Why?
 
I think you deserve better.  I don't think I know something you don't know.  Yes, I have condensed several lifetimes in my 49 years (just gave that secret away!) and have had experiences you may not have.  Yes, I have the gift of assembling words in a way that conveys rich ideas, heartfelt emotions and action-inspiring syntax...my genius was never a secret!
 
Someone once asked me, "What is the "secret" of life?"
 
"No secret...enjoy it...it's going to happen to you anyway!"
 
The natural follow up, "What is the "secret" to your success?"
 
"Live it on purpose and with passion".  One line answers to complex questions are always difficult (little wonder politicians plead The Fifth!) no matter how cute they may sound. 
  
If you have learned anything about me, you know I believe in going deeper...
 
If you wanted to sell more of a product what could you do?
 
You could lower the price,
or
you could make it invaluable... then price wouldn't be an issue!
 
Don't lower your life to a level of mediocrity, complacency or conformity to those around you!  
 
Be the best you possible.  Raise your game to a level that you reach "rarefied air"...where the law of contrast makes you stand out from the 1,000's of sales professionals who aren't willing to work on their most important product...
 
Themselves.
 
Life is complex and to achieve the things you want in this life requires you understand "The Secret" is not really a secret at all.  The real challenge for most of us (me too on occasion) is that the answer is within us...the last place most of us are willing to look
  
For a few weeks, I am going to help you go deeper into who you are, what you are capable of and give you tools to release your greatest potential...
 
Want more sales?
 
Want to have more success than you ever thought possible?
 
Then take The Journey with me...
 
I will show you how it's done...on one condition...
 
Can you keep a secret?
  
Until tomorrow, I wish you Money, Power, Success!

Next Time: The Journey Series

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